How to explore a larger integrated picture of consumers

14 Feb 2022
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How to explore a larger integrated picture of consumers

How to explore a larger integrated picture of consumers

14 Feb 2022

Key takeaways

The integrated picture of consumers comes from a combination of the 'what', 'how' and 'why'.

Claiming to know everything, either in insights or analytics, is not realistic.

AI can help to process a considerable amount of data. However, when it comes to helping understand consumers, AI should be a tool for making people's life easier.

Hiring a specialised team with complementary skills is more beneficial than looking for a 'data science unicorn.'