How to explore a larger integrated picture of consumers
14 Feb 2022

How to explore a larger integrated picture of consumers
14 Feb 2022
Key takeaways
The integrated picture of consumers comes from a combination of the 'what', 'how' and 'why'.
Claiming to know everything, either in insights or analytics, is not realistic.
AI can help to process a considerable amount of data. However, when it comes to helping understand consumers, AI should be a tool for making people's life easier.
Hiring a specialised team with complementary skills is more beneficial than looking for a 'data science unicorn.'