How to explore a larger integrated picture of consumers
How to explore a larger integrated picture of consumers
14 Feb 2022
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Description
Understanding users and consumers is not a simple task, especially with massive consumer data coming from numerous sources. In this segment, Christian Kurz comments on his experience trying to figure out how to build a holistic understanding of consumers.
Table Of Contents
Benefits of combining research and analytics
The complexity of consumer behaviour nowadays requires a more integrated process to understand them fully—Christian talks about what he is doing to unify analytics and insights.
AI marrying insights and analytics
AI is already helping insight leaders to process big data. See what the future holds for consumer research and how AI could help.
The search for data science 'unicorns'
Data Science is a critical issue for businesses in general. As firms try to find the best way to analyze the data, finding a 'unicorn' professional is sometimes the first idea. See why this could be a big mistake for organisations.
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