How to get approval for bold ideas

08 Mar 2022
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How to get approval for bold ideas

08 Mar 2022
About the speaker
  • Carla Johnson
    Carla Johnson
    Author, Marketing & Innovation Strategist
    Carla is a Marketing and Innovation Specialist, Keynote Speaker, and Best Selling Author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper-competitive, customer-driven world, innovation must be everyone's business. Her goal is to teach one million people how to become innovators by 2025. Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. Today, she teaches people around the world how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Key takeaways

Pitching the idea in a relatable way is essential if you want to get approval.

Make the link between your inspiration and the idea clear and people will be more likely to engage with it.