How to reach Gen Z using consumer research insights

Name: How to reach Gen Z using consumer research insights
Uploaded: 2022-09-23T12:43:37.090Z
Duration: 549.75
Description: Millennials offered brands consistent loyalty and a preference for physical stores. But capturing Gen Z's attention and retaining their loyalty is harder. So how can consumer research help to guide brands towards a comprehensive understanding of this generation? Anastasia Pelot, Content & Marketing Manager at Ypulse, talks through her data-driven insights to truly understand this generation.

17 Jan 2022

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How to reach Gen Z using consumer research insights

17 Jan 2022

Market Research Gen Z Data Analytics

About the speaker

Anastasia PelotContent & Marketing Manager at Ypulse