How to reach Gen Z using consumer research insights
How to reach Gen Z using consumer research insights
17 Jan 2022
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Description
Millennials offered brands consistent loyalty and a preference for physical stores. But capturing Gen Z's attention and retaining their loyalty is harder. So how can consumer research help to guide brands towards a comprehensive understanding of this generation? Anastasia Pelot, Content & Marketing Manager at Ypulse, talks through her data-driven insights to truly understand this generation.
Table Of Contents
Gen Z trends
No stereotypes; Gen Z's want to be represented authentically. Anastasia shares her insights, driven by data, about what brands need to be accountable for when speaking with Gen Z's.
Getting their attention
More than understanding Gen Z's values, brands must stay transparent. Learn how to keep in line with what younger consumers are interested in.
More robust insight data from gender-fluid audiences
Recently, there has been more diverse and inclusive research. Learn how Anastasia captures authentic insights from their consumer base.
Post-pandemic shift and how it was addressed
The world changed quickly because of the pandemic, and as a result, Gen Z's behaviour changed at the same pace. Learn what should be done to keep up with the constant changes.
Making the voices heard
Understanding that Gen Z is diverse is only the beginning. Anastasia emphasises the importance of allowing kids to identify themselves as they see fit.
Trends in market research
Gen Z's want to know that brands understand their experiences in life which is why brands trying to connect with these consumers will address mental health issues more and more.
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