How to turbocharge your customer segmentation with AI

Name: How to turbocharge your customer segmentation with AI
Uploaded: 2023-11-21T12:02:08.424Z

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Marketing Strategy Tools AI & ML

Guan WangSenior Director, Marketing Intelligence at Snowflake

Guan is an empathetic builder. He leads the global diverse Marketing Intelligence team at Snowflake to disrupt the aged B2B marketing analytics practices. He is passionate about building high performance teams to impact business results, driving growth strategy based on insights, as well as delivering best-in-class customer experience in the cloud computing industry. He has about 15 years of revenue, strategy, operations, and analytics experience across the full customer lifecycle (marketing, sales, and customer success) in high-growth startup and fortune 500 companies. Guan holds undergraduate and graduate degrees in Information Systems and Operations Management, and completed accelerated training in AI/ML and leadership development. In addition, he serves as an Advisor to technology startups, a Limited Partner at Stage 2 Capital Catalyst, as well as a volunteer for Asian American community, including the MJAA Mentorship Program, where he currently serves as the Program Chair.

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Description

AI algorithms have not only sped up the process of analysing customer data but can now provide deeper insights than were once possible. Using AI to provide highly refined and targeted audience segmentation is a great way to strengthen your marketing efforts and build stronger relationships with your audience. In this video, Guan Wang, senior director at Snowflake, helps you understand what is available and how to best utilise this for your marketing strategy.

Table Of Contents

What is customer segmentation?

Wang explains the efficacy of customer segmentation, highlighting its power in categorising customers.

The importance of customer segmentation

According to Wang, unlocking the potential of extensive data is crucial for delivering timely and personalised content, empowering customers to take actions aligned with their preferences.

AI's power in segmented marketing

Wang delves into his company's AI-driven approach, enabling a finer segmentation even with large data sets.

Privacy in customer segmentation

The discussion revolves around how various entities handle data, emphasizing the importance of a privacy-focused mindset among agencies, platform owners, and governments to ensure responsible data usage.

The future of AI in customer insights

According Wang, the future of AI is about the ability to collect extensive data, allowing for a profound understanding of customers and individuals.

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