How to turbocharge your customer segmentation with AI
How to turbocharge your customer segmentation with AI
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Description
AI algorithms have not only sped up the process of analysing customer data but can now provide deeper insights than were once possible. Using AI to provide highly refined and targeted audience segmentation is a great way to strengthen your marketing efforts and build stronger relationships with your audience. In this video, Guan Wang, senior director at Snowflake, helps you understand what is available and how to best utilise this for your marketing strategy.
Table Of Contents
What is customer segmentation?
Wang explains the efficacy of customer segmentation, highlighting its power in categorising customers.
The importance of customer segmentation
According to Wang, unlocking the potential of extensive data is crucial for delivering timely and personalised content, empowering customers to take actions aligned with their preferences.
AI's power in segmented marketing
Wang delves into his company's AI-driven approach, enabling a finer segmentation even with large data sets.
Privacy in customer segmentation
The discussion revolves around how various entities handle data, emphasizing the importance of a privacy-focused mindset among agencies, platform owners, and governments to ensure responsible data usage.
The future of AI in customer insights
According Wang, the future of AI is about the ability to collect extensive data, allowing for a profound understanding of customers and individuals.
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