Name: How to use AI to differentiate your brand
Uploaded: 2024-02-09T15:01:23.938Z
Duration: 99.33
Description: AI solutions seem to be advancing in capability and possibility by the day, but with so many tools on offer, how can businesses best leverage it to make their brand stand out? Alli Berry, SEO consultant and AI expert, talks to some of the key methods you can use AI to boost your brand and your efficiency.

ABerry_v4.mp4

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English

{{00:00:07}}
There's a lot you can do with AI tools
in terms of asking, can you help me

{{00:00:11}}
write title tags or could you analyse
these six competitor title tags and

{{00:00:17}}
tell me why these are ranking well or
what do these title tags have in common?

{{00:00:21}}
So it can help you do some of that
analysis, but I wouldn't trust AI

{{00:00:25}}
tools to actually do your SEO for you.

{{00:00:27}}
That's not really what it's built to do,
but it is very good at doing analysis and

{{00:00:32}}
understanding relationships and like if
you're analysing a group of URLs trying to

{{00:00:38}}
figure out like why they're ranking well.

{{00:00:40}}
I think you can ask AI tools to
help you do some differentiation.

{{00:00:44}}
So one thing that I really like using
AI tools for is having it learn our

{{00:00:49}}
brand voices or our audience voices.

{{00:00:52}}
It's actually very good at
picking out  what makes somebody's

{{00:00:55}}
voice different from the rest?

{{00:00:57}}
I work in investing.

{{00:00:59}}
So we have a stock market analyst
who has like a very unique voice and

{{00:01:03}}
ChatGPT was able to pick out that
she uses historical references and

{{00:01:07}}
personal experiences and is, is good at
like cutting through the media noise.

{{00:01:11}}
And so I've actually been able to like
use that when I'm marketing her as

{{00:01:15}}
like a way to help her stand out from
the crowd of Wall Street analysts.

{{00:01:21}}
Using these tools and incorporating brand
voice, having these tools learn your brand

{{00:01:26}}
voice or your author's voice or what have
you, is really important in terms of like

{{00:01:31}}
differentiating yourself from others.

There's a lot you can do with AI tools
in terms of asking, can you help me

write title tags or could you analyse
these six competitor title tags and

tell me why these are ranking well or
what do these title tags have in common?

So it can help you do some of that
analysis, but I wouldn't trust AI

That's not really what it's built to do,
but it is very good at doing analysis and

understanding relationships and like if
you're analysing a group of URLs trying to

figure out like why they're ranking well.

I think you can ask AI tools to
help you do some differentiation.

So one thing that I really like using
AI tools for is having it learn our

It's actually very good at
picking out  what makes somebody's

So we have a stock market analyst
who has like a very unique voice and

ChatGPT was able to pick out that
she uses historical references and

personal experiences and is, is good at
like cutting through the media noise.

And so I've actually been able to like
use that when I'm marketing her as

like a way to help her stand out from
the crowd of Wall Street analysts.

Using these tools and incorporating brand
voice, having these tools learn your brand

voice or your author's voice or what have
you, is really important in terms of like

Decoding AI

Best Practice

AI solutions seem to be advancing in capability and possibility by the day, but with so many tools on offer, how can businesses best leverage it to make their brand stand out?
Alli Berry, SEO consultant and AI expert, talks to some of the key methods you can use AI to boost your brand and your efficiency.

Branding

AI & ML

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Alli-Berry-copy_495752_1659981780.jpg

Alli Berry

Discover insights from other experts

Senior Director of Content Marketing

Berry describes some best practices when utilising AI in SEO. 


AI and SEO

Tone of voice recognition also allows AI to shine.