How to use AI to differentiate your brand

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How to use AI to differentiate your brand

About the speaker
  • Alli Berry
    Alli Berry
    Senior Director of Content Marketing at The Arena Group/TheStreet
    Alli Berry recently joined The Arena Group's finance brand TheStreet as the Senior Director of Content Marketing. Previously, she served as SEO Director for The Motley Fool. Throughout her 12 years in digital marketing, she has helped businesses build successful SEO-focused content strategies in industries including finance, education, automotive, and retail. She was named to the 2019 Top 10 Women in Content Marketing list by Masthead Media and Inc. Magazine. Her recent speaking engagements include the News & Editorial SEO Summit, Semrush Summer Jam, SMX Create, and the Digital Summit Series.

Key takeaways

AI works best in SEO and brand building when used as sidekick to your own work, not a replacement.