How to use brand intimacy to your advantage
How to use brand intimacy to your advantage
02 Dec 2021
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Description
Good customer relationships are essential for brand growth. So how can you cultivate a strong brand image and ensure positive associations when consumers spot your logo? Writer and researcher Mario Natarelli talks through the essentials to building reliable relationships with customers.
Table Of Contents
Chapter 1: What is brand intimacy?
Discover how brand intimacy is built through the brand intimacy model.
Chapter 2: Users
Natarelli analyses the centrality of users within brand intimacy.
Chapter 3: Archetypes
Natarelli explains the six key archetypes of brand intimacy and gives examples of these.
Chapter 4: Stages
Do you feel closer to some brands than others? Natarelli breaks down why that may be.
Chapter 5: Quotient scores
Learn how brand intimacy is measured and the benefits of building high levels of it.
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