How to use LinkedIn to drive B2B marketing results
How to use LinkedIn to drive B2B marketing results
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Description
In B2B marketing, precision is key. LinkedIn offers the most powerful targeting capabilities, allowing businesses to reach exactly the right people based on professional data like job titles, industries, and company size. AJ Wilcox, CEO at B2Linked, shares insights on the importance of brand awareness and how LinkedIn's Thought Leader Ads - featuring individual posts over company pages - are transforming engagement.
Table Of Contents
The importance of Linkedin for B2B
Find out how LinkedIn dominates B2B marketing by leveraging unmatched professional data.
Making business personal
Discover how LinkedIn’s Thought Leader Ads build trust, boost engagement, and turn views into leads through smart retargeting.
A real-world example
Discover how an insurance client boosted leads from 2 to 10 per quarter.
Finding the right frequency
Hear why LinkedIn advertisers only need monthly ad refreshes and how weekly organic posts can maximise engagement without overwhelming your audience.
Linkedin metric that matters most
Discover why engagement rate beats impressions as the key metric on LinkedIn.
Iteration and testing
Discover how testing different content types and promoting your top-performing posts can boost engagement and drive better results for your brand.
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