With all the changes in the post-Covid world, data from pre-Covid times has become the benchmark to so-called "normal" data.

Data analysed by researchers now shows how close we are to getting back to "normal"--or not.

Researchers don't necessarily know what future trends will be, but they can certainly generate hypotheses based on the recent data.

Feeding information to related product teams about the new hype questions during Covid, such as new skill searches to change a job, is essential for the companies.