Improve gender inclusivity in market research
23 May 2022
Improve gender inclusivity in market research
23 May 2022
About the speaker
Key takeaways
The surveys are customer interaction points. Therefore the questions should be thoroughly established in terms of inclusivity and diversity.
Company culture is determined by what you tolerate and how much you try to promote a more inclusive atmosphere.
The fundamental difference, particularly in the post-pandemic time, is speed, which means faster customer feedback and market reactions.
Customers' changing demands and mindsets necessitated speedier adaption and the creation of new segments as needed.