Improve gender inclusivity in market research

23 May 2022
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Improve gender inclusivity in market research

Improve gender inclusivity in market research

23 May 2022
About the speaker
  • Katie Gross
    Katie Gross
    Chief customer officer at Suzy
    A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients.

Key takeaways

The surveys are customer interaction points. Therefore the questions should be thoroughly established in terms of inclusivity and diversity.

Company culture is determined by what you tolerate and how much you try to promote a more inclusive atmosphere.

The fundamental difference, particularly in the post-pandemic time, is speed, which means faster customer feedback and market reactions.

Customers' changing demands and mindsets necessitated speedier adaption and the creation of new segments as needed.