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Insights on enhancing member value in health insurance

Insights on enhancing member value in health insurance

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Health InsuranceMarketing insightsPatient Centric
Laura PillansLaura PillansHead of Brand, Marketing and Experience at Westfund

Laura Pillans is the Head of Brand, Marketing, and Experience at Westfund Health Insurance.

With a robust background in marketing and a keen focus on customer experience, Laura has been instrumental in driving innovative strategies that enhance member value and engagement.

Based in regional Australia, she leads initiatives that emphasize preventative health and wellbeing, ensuring Westfund meets the evolving expectations of its diverse customer base.

Description

Join us in an insightful conversation with Laura Pillans, the Head of Brand, Marketing, and Experience at Westfund Health Insurance.

In this interview, Laura shares her perspectives on the evolving expectations of consumers in the health insurance sector, especially amid the rising cost of living and the growing emphasis on preventative health strategies.

Table Of Contents
Discussion on consumer dynamics and key trends in health insurance
The need for health insurers to go beyond traditional roles and offer more value
Strategies for improving customer retention and satisfaction
The role of education in enhancing member understanding and loyalty
The relevance of traditional package names versus more descriptive and specific names
The future of personalized approaches in health insurance
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