Name: Is AI good or bad?
Uploaded: 2022-09-23T12:45:45.209Z
Duration: 85.37
Description: In response to people's shifting behaviour and the desire for more insightful data, AI algorithms are being utilized in many aspects of the Market Research sector. Companies who embrace the AI revolution are already shaking the sector, but is AI only a positive thing or should businesses be cautious?

Is AI good or bad_.vtt

English

{{00:00:36}}
I think it's a little bit of both.

{{00:00:38}}
I guess I wouldn't say it's
necessarily a bad thing.

{{00:00:42}}
I think from the good side of it is
that it gives us a way to maybe be

{{00:00:48}}
more efficient, more effective in
some of the work that we do because

{{00:00:50}}
it helps us get smarter, quicker.

{{00:00:53}}
So I think that's always
an advantage there.

{{00:00:55}}
I think on the other side,
we do have to be cautious.

{{00:00:59}}
I don't know if that's
necessarily a bad thing.

{{00:01:01}}
I would always caution people that
I feel like AI will give us some

{{00:01:05}}
answers, but not all of the answers.

{{00:01:07}}
So I think we always have to look
at it as supplementary or using

{{00:01:13}}
it in ways that help us become
quicker, but also make sure

{{00:01:17}}
that it's not the only answer.

I guess I wouldn't say it's
necessarily a bad thing.

I think from the good side of it is
that it gives us a way to maybe be

more efficient, more effective in
some of the work that we do because

So I think that's always
an advantage there.

I think on the other side,
we do have to be cautious.

I don't know if that's
necessarily a bad thing.

I would always caution people that
I feel like AI will give us some

So I think we always have to look
at it as supplementary or using

it in ways that help us become
quicker, but also make sure

Expert Insight

In response to people's shifting behaviour and the desire for more insightful data, AI algorithms are being utilized in many aspects of the Market Research sector. 
Companies who embrace the AI revolution are already shaking the sector, but is AI only a positive thing or should businesses be cautious?

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Erin Barber.jpg

Erin Barber

Senior Vice President/Partner 

One of the most popular technologies for corporate transformation is AI. However, there are many differing viewpoints on whether the advantages or disadvantages are more influential.
Reflecting on both sides of AI, Barber argues how AI may help companies operate better and faster while also emphasising the need for caution.