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Keynote Address: How Companies Can Leverage The Psychology Of Human Decision Making To Design And Scale Financial Products

Keynote Address: How Companies Can Leverage The Psychology Of Human Decision Making To Design And Scale Financial Products

21 May 2024|Finovate
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Shirin OreizyShirin OreizyFounder & CEO at Next Step

Shirin is the Founder and CEO of Next Step, an award-winning Behavioral Design Agency based in San Francisco. She's also a guest lecturer at Stanford University and NYU. Her work applying Behavioral Science in marketing and product is regularly featured on Forbes, INC and has helped both emerging and established brands like Bill.com, Credit Karma, and AAA increase demand for their products & services.

She has a degree in engineering from UC Berkeley, as well as accreditations in Behavioral Science and Positive Psychology from Duke.

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Description

Behavioural science and financial services: how do people really make decisions? Understanding what motivates your customers so you can design the marketing and product experiences will help you get and keep more customers Delving into real life success stories of how fintechs and banks are leveraging behavioural science to increase adoption and reduce churn How simple & intuitive changes in UX design can be game changers that drive behaviour

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