Leveraging laughter with guerrilla marketing
Leveraging laughter with guerrilla marketing
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Description
In an age of information overload and dwindling attention spans, how can marketers best engage their customers?
Guerrilla marketing steers away from traditional marketing techniques to find fresh new ways to captivate an audience. Peter Freedman’s creative PR agency Think Inc. helps companies form these campaigns, and in this video he shares his insights into why and how you should use guerrilla marketing to grow a consistent following.
Table Of Contents
Unpacking guerrilla marketing
Freedman shines a light on guerrilla marketing and his ‘flavour’ of it.
Who should use guerrilla marketing
Many more brands could and should use guerrilla marketing, as Peter explains.
Get started with guerrilla marketing
Find out where you can get going with guerrilla marketing and how Peter did with the now infamous wellness app Calm.
Case studies
From a emoji translator job posting to a GDPR bedtime story, learn from some of Peter’s past success stories in guerrilla marketing.
Ensuring a hit
Peter shares his advice when it comes to securing success and virality in a guerrilla marketing campaign.
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