Marketing to over 50s: Why you should and how to do it

Name: Marketing to over 50s: Why you should and how to do it
Uploaded: 2024-03-28T14:46:48.068Z
Duration: 437.31
Description: In a world where stale stereotypes often overshadow the vibrant lives of older consumers, many brands are missing out on the purchasing power and loyalty of the over 50s . Janis Thomas, Managing Director at Look Fabulous Forever, shares insights on how challenging assumptions and embracing true diversity can lead to business growth.

SEO DEI Branding

About the speaker

Janis Thomas
Managing Director at Look Fabulous Forever

Key takeaways

Many brands overlook the over-50 demographic, prioritising younger age groups.

The often-targeted 25 to 39 age group, represents just 20% of the population.

Older consumers are active online shoppers and users of digital services and respond well to better inclusivity.