Marketing to over 50s: Why you should and how to do it
Marketing to over 50s: Why you should and how to do it
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Description
In a world where stale stereotypes often overshadow the vibrant lives of older consumers, many brands are missing out on the purchasing power and loyalty of the over 50s . Janis Thomas, Managing Director at Look Fabulous Forever, shares insights on how challenging assumptions and embracing true diversity can lead to business growth.
Table Of Contents
Stereotypes and opportunities
Thomas talks about how brands miss older women in their campaigns and how they can better include them in marketing.
How to tardet the over 50s
Thomas stresses that accurate representation boosts ad engagement. Older consumers value inclusivity, belonging, and feeling welcomed by brands.
Understand values to build loyalty
Thomas emphasises the power of making customers feel welcome, valued, and part of a community and how understanding customers' needs is key to fostering loyalty.
Your colleagues are not your customers
According to Thomas, by being more inclusive in hiring practices, brands can better understand diverse customer perspectives and accurately reflect the age group they're targeting.
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