Marketing to over 50s: Why you should and how to do it

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Marketing to over 50s: Why you should and how to do it

About the speaker
  • Janis Thomas
    Janis Thomas
    Managing Director at Look Fabulous Forever
    Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

Key takeaways

Many brands overlook the over-50 demographic, prioritising younger age groups.

The often-targeted 25 to 39 age group, represents just 20% of the population.

Older consumers are active online shoppers and users of digital services and respond well to better inclusivity.