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Master limited-time offers for maximum revenue growth

Master limited-time offers for maximum revenue growth

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PREVIEW
StrategyLimited-time OffersRestaurantsFinancials
Lizzy FreierLizzy FreierDirector, Menu Research & Insights at Technomic

Lizzy Freier is the Director of Menu Research & Insights at Technomic, an Informa Connect company. In her reports and presentations, Lizzy analyzes food and beverage data and insights at independent restaurants, emerging chains and top chain restaurant brands. She has also analyzed global trends. She has presented at numerous conferences in the U.S. and Canada on menu trend development for restaurant operators, manufacturers and distributors. Lizzy has also been interviewed by various media outlets, including The Wall Street Journal, BBC News, Forbes and more.

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Description

In today's competitive restaurant landscape, limited-time offers (LTOs) are a powerful tool for success. Lizzy Friers, Director of Menu Research & Insights at Technomic, explains the four essential types of LTOs that can drive revenue, and shares how your business can nailing implementing them can get the most out of your menu.

Table Of Contents
Types of limited-time offers
Learn the secrets to menu innovation with four essential types of limited-time offers (LTOs) and how these LTOs can drive sales and captivate customers.
Tracking limited-time offers
Friers reveals key trends and concepts, helping operators use LTOs to boost sales, attract customers, and enhance guest excitement.
Setting the frequency
Discover how top operators use LTOs to excite customers and extend popular items like Starbucks' Pumpkin Spice Latte.
When to choose foods for limited-time menu offers
Learn why items with broad appeal can signal menu permanence and how operators can maximise interest.
Managing risks and reward
Friers explores how operators navigate challenges like labour constraints, menu integration, and supply chain management to maximise the impact of these enticing menu additions.
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