Name: Mastering Audience Appeal - Crafting Tailored Demos for Investors, Experts & Clients
Uploaded: 2024-06-24T09:12:16.333Z
Duration: 158.79
Description: Fintech Founders explores the Demo process at Finovate Spring. We focus in this video on how to tailor your presentation to resonate with different types of audiences at Finovate Spring.

2. Mastering Audience Appeal - Crafting Tailored Demos for Investors, Experts & Clients.mp4

2. Mastering Audience Appeal - Crafting Tailored Demos for Investors, Experts & Clients.vtt

ENGLISH

{{00:00:08}}
We tailor our demo specifically to each
audience that we serve, because each

{{00:00:13}}
audience, whether you're talking about
investors, or potential customers, or just

{{00:00:17}}
the general public, has a very different
thing that drives them and their interest

{{00:00:20}}
in your company, and what you're trying
to accomplish in communicating with them.

{{00:00:25}}
The thing that we focus on is
actually the customer, right?

{{00:00:28}}
And if we're talking to the customer
and getting into the customer's mind

{{00:00:31}}
about what exactly our product does
and how it helps them be successful

{{00:00:35}}
within their own organization, I
think that's the most critical part.

{{00:00:39}}
The industry experts, investors that
are also in the audience, I believe

{{00:00:42}}
that they actually come along for
the ride when you are actually really

{{00:00:46}}
speaking to the to the customer
and getting the customer on board.

{{00:00:49}}
So our primary focus is definitely
on potential customers prospects.

{{00:00:54}}
And we think that through our pitch and
through our demo, we get the excitement

{{00:00:58}}
as well of the industry experts as well
as investors that may be in the audience.

{{00:01:03}}
It is a real challenge to, to tailor a
pitch to reach all of those audiences.

{{00:01:10}}
Sometimes you have to pick which audience
you will really hone that message for.

{{00:01:15}}
What's wonderful about demoing at
Finovate is we know that our target

{{00:01:20}}
customers were in the audience.

{{00:01:22}}
And so we were able to speak
directly to them and address them

{{00:01:26}}
as if we were explaining how we
could help their institution.

{{00:01:31}}
And so we directly addressed
them and said, you know that you

{{00:01:34}}
have these challenges, here's
how we can help you solve them.

{{00:01:39}}
And the VCs they have to extrapolate
from that the value that, that we

{{00:01:45}}
can show their customers in turn.

{{00:01:48}}
Tailoring your demo is an exercise
in knowing who you're talking to.

{{00:01:55}}
There were often times where we would
use the word you in our demo script

{{00:01:59}}
and we actually got really good
feedback that you could be anybody.

{{00:02:05}}
You can be an investor, could be a
banking partner, could be another startup.

{{00:02:14}}
And if you can really refine your
language and not just use generic

{{00:02:19}}
pronouns, but label who you're talking
to, the efficacy of the demo is so much

{{00:02:27}}
more increased by that specificity.

We tailor our demo specifically to each
audience that we serve, because each

audience, whether you're talking about
investors, or potential customers, or just

the general public, has a very different
thing that drives them and their interest

in your company, and what you're trying
to accomplish in communicating with them.

The thing that we focus on is
actually the customer, right?

And if we're talking to the customer
and getting into the customer's mind

about what exactly our product does
and how it helps them be successful

within their own organization, I
think that's the most critical part.

The industry experts, investors that
are also in the audience, I believe

that they actually come along for
the ride when you are actually really

speaking to the to the customer
and getting the customer on board.

So our primary focus is definitely
on potential customers prospects.

And we think that through our pitch and
through our demo, we get the excitement

as well of the industry experts as well
as investors that may be in the audience.

It is a real challenge to, to tailor a
pitch to reach all of those audiences.

Sometimes you have to pick which audience
you will really hone that message for.

What's wonderful about demoing at
Finovate is we know that our target

And so we were able to speak
directly to them and address them

as if we were explaining how we
could help their institution.

And so we directly addressed
them and said, you know that you

have these challenges, here's
how we can help you solve them.

And the VCs they have to extrapolate
from that the value that, that we

Tailoring your demo is an exercise
in knowing who you're talking to.

There were often times where we would
use the word you in our demo script

and we actually got really good
feedback that you could be anybody.

You can be an investor, could be a
banking partner, could be another startup.

And if you can really refine your
language and not just use generic

pronouns, but label who you're talking
to, the efficacy of the demo is so much

Fintech Founders

Event Session

Fintech Founders explores the Demo process at Finovate Spring. We focus in this video on how to tailor your presentation to resonate with different types of audiences at Finovate Spring.

Fintech startup