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'Perspective is the most valuable thing a CCO can bring to a business'

'Perspective is the most valuable thing a CCO can bring to a business'

24 Nov 2022
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PREVIEW
C-SuitePersonal Story
Nancy HarhutNancy HarhutCCO at HBT Marketing

Getting people to take action is what Nancy's all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. A frequent speaker at industry conferences, Nancy's shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US. Along the way, she's been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. She is the Chief Creative Officer at HBT Marketing and the author of the award-winning book, Using Behavioral Science in Marketing, Drive customer action and loyalty by prompting instinctive responses.

Description

In every company the leadership team set the strategy for whole business. But what do each of the individual C-suite roles bring? Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing and tells us it takes to be a great CCO.

Table Of Contents
What is the role of a Chief Creative Officer?
Harhut describes her role as an executive leader in her own company.
What does a good CCO bring to a company?
See what is expected from a CCO and how clients and teams can benefit from it.
What attributes should a CCO have?
Harhut explains the skills needed for the role and what she thinks is essential.
How do CEOs and CCOs support each other in an organisation?
Hear how the CEO and CCO work together for the success of the business.
What concerns CCO's right now?
Keeping up with change is not easy. Harhut talks about the challenge of staying relevant in the market.
What is something unexpected you do as a CCO?
Harhut reveals her strategies to keep the team on track.
Have you ever changed throughout your career?
Find out how Harhut's career helped her to strengthen some personal attributes.
What do you love most about your job?
Harhut talks about the most rewarding things in her career and her relationship with the clients.
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