Meet the Chief Problem Solver: Cathy McKnight

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Meet the Chief Problem Solver: Cathy McKnight

About the speaker
  • Cathy McKnight
    Cathy McKnight
    Chief Problem Solver and VP of Strategy and Consulting at The Content Advisory
    As TCA’s Chief Problem Solver and VP of Strategy and Consulting, Cathy helps organizations transform the way approach content operations and technology to enable their business strategy and improve performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20+ years of global experience and expertise in content strategy, content management, intranets, content and marketing technologies, and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations.

Key takeaways

The Chief Problem Solver does exactly as the name suggests, helping to solve unique issues that companies are facing.

Being able to zoom out and think of niche company challenges in a bigger contextual picture is crucial as a CPS.

Chief Problem Solvers must be innately curious, driven by change and listen effectively if they are to succeed.