Human marketers take on AI in an epic battle of ideas

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Human marketers take on AI in an epic battle of ideas

About the speakers
  • Geoffrey Director
    Geoffrey Director
    SVP, Intelligence at Manifest
    At Manifest, Geoffrey leads in the development and implementation of leading integrated marketing strategies across categories. In Geoffrey's 15+ years in strategy and planning, he worked at some of New York's top agencies including Publicis, DDB, and Merkley + Partner, guiding strategy for a wide range of clients like Mercedes-Benz, Wendy's, Crocs, Hasbro, Pfizer, Unilever, and others. Geoff has approached brand strategy from a diversity of disciplines, informing a holistic understanding of a brand's impact on business and culture. He believes there's nothing so powerful as a simple insight into human behavior. Geoff's work has contributed to multiple Effie awards, Cannes Lions and others, and he's been a judge at award shows including the ANAs. He is a product of Brandeis University and the Miami Ad School, where he has guest taught strategy numerous times.
  • Cathy McPhillips
    Cathy McPhillips
    Chief Growth Officer at Marketing Artificial Intelligence Institute
    Cathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience. Cathy was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area college and universities. Cathy was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University’s College of Business Marketing Advisory Board.
  • Mark Kats
    Mark Kats
    SVP at Manifest
    Mark is a strategic marketing leader with a proven track record of building and leading highly effective cross-functional teams, extensive experience in audience development and activation, and expertise in data driven, performance-based marketing. Mark’s 20-year career as a marketer spans B2B and B2C, agency and in-house, large enterprises and startups. Mark is an agency (and CMW) veteran and a passionate advocate for content being the driving force of modern marketing.
  • Andrew Davis
    Andrew Davis
    Keynote Speaker & Author
    Andrew Davis, a bestselling author and globally recognised keynote speaker, has an impressive background. Prior to co-founding, establishing, and successfully selling a flourishing digital marketing agency, he crafted programming for local television, produced content for NBC's Today Show, collaborated with The Muppets in New York, and contributed as a writer for Charles Kuralt. With experience in marketing for both small startups and Fortune 500 brands, Davis's diverse career also led him to establish Monumental Shift in 2016, the world's pioneering talent agency exclusively dedicated to marketing thought leaders.

Key takeaways

Human marketers can bring a level of intuition and creativity that AI might struggle with.

AI technologies like ChatGPT, Bard, and Claude can rapidly generate ideas that humans might not have thought of.

Two (human) heads are better than one.

Creating a pitch in 45 minutes isn't an easy feat for AI or humans!