Innovation and creativity don't happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look at the history of innovation and creativity, why we've come to believe The Romantic Lie of Creativity, and how platforms and process serve to frame and guide your teams' work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness. (Bonus: how this all relates to Eminem, Leonardo Da Vinci, and Jerry Seinfeld.)