Panel - Purposeful Marketing: How to communicate sustainability performance without greenwashing

Panel - Purposeful Marketing: How to communicate sustainability performance without greenwashing

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Mark HarrisonMark HarrisonFounder at Mh3 Collective

A lifelong volunteer and entrepreneur, Mark Harrison is an experienced marketer and big believer in purpose.

Mark is the founder of the Mh3 Collective, including T1, a sponsorship agency that works with impactful brands, and SponsorshipX, a global community of marketing practitioners. In addition, he co-founded the Black Talent Initiative to support the Black community in professional workplaces and Sidekick consulting to provide strategic solutions for businesses. Also, Mark helped launch Humanity, a creative agency for the Human Age, and Park Street Education, a non-profit that works to remove all barriers to children’s education.

His community involvement includes being a Board Chair of Big Brothers Big Sisters of Toronto, a Board Member of the CAMH Foundation and an advisor to several ventures, including the Crankworx World Tour, Riff, and NFL Canada. In addition, Mark sits on the Board of Playmaker Capital, a leading digital sports media company.

Mark is a recipient of the Harry Jerome Award for Business, announced by the Black Business and Professional Association (BBPA). In addition, his success in marketing over the last thirty years has led him to be the Association of Canadian Advertisers’ 2022 Gold Medal Award winner.

Harry DayHarry DaySenior Consultant at Forster Communications

Harry is a senior consultant at Forster, the social change PR agency using communications to protect and improve lives. A committed changemaker, he delivers media and stakeholder strategies for clients including The Consumer Goods Forum, the World Benchmarking Alliance, Energy Saving Trust and Penguin Random House.In 2015, Forster became a founding UK B Corporation and has since won 11 Best for the World awards for progressive business behaviour. In January 2020, it became the first communications agency to publish a Climate Positive Plan.

Sonja TrierweilerSonja TrierweilerVice President of Community Development at Global Network for Zero

Vice President of Community Development for the Global Network for Zero, Sonja Trierweiler, applies her forward-looking communications expertise and business marketing background to build community and enact change. Sonja champions GNFZ’s mission, guiding partners to conceptualize emissions-cutting plans’ positive impact on their business’ bottom lines, on the planet, and on human health for generations. Sonja has an extensive portfolio of storytelling initiatives in sustainability and the built environment, through educational, marketing, and digital platforms. Before bringing her skills to GNFZ, Sonja spearheaded communications and growth projects for the Fitwel healthy building certification system and the U.S. Green Building Council, to name just a few.

Dave LundahlDave LundahlCEO at InsightsNow

Dr. Dave Lundahl is passionate about fostering innovation to create a cleaner, healthier world. He is an entrepreneur—founding InsightsNow is 2003 with a vision to help brands achieve success by focusing on changing consumer behavior. Dave speaks frequently at conferences about "tilting" innovation and marketing to create a more sustainable future.

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