Personalisation and customer engagement in an international financial services company

28 Feb 2024Finovate
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Personalisation and customer engagement in an international financial services company

28 Feb 2024Finovate
About the speaker
  • Katharina Lueth
    Katharina Lueth
    Chief Client Officer & Managing Director at Raisin
    As Chief Client Officer & Managing Director, Katharina Lüth is responsible for communications, operations and customer service across the entire company. She has been and is pivotal in establishing Raisin as a leader in the savings and investments space. Before becoming managing director Katharina focused on Raisin’s internationalization across the EU and UK. A sought after speaker and expert voice in the field of banking and fintech, she’s been featured in top tier German and international media and conferences. Prior to joining Raisin, Katharina spent seven years at McKinsey & Co. As a senior project manager there, she primarily advised large European universal and private banks on asset management and private banking, pricing, advisory concepts, and lean transformation. Core projects included the end-to-end transformation of a large European bank, the development of advisory concepts and strategies for a number of private banks and asset managers after the financial crisis, and the pan-European analysis of deposit products. Katharina has worked primarily in Europe but also in Latin America and Africa. She holds an MBA from IESE Business School and a BSc in international business, focusing on finance, jointly from Northeastern University in the U.S. and Reutlingen University in Germany. In her private life Katharina has two young daughters and enjoys running, yoga and traveling.

Key takeaways

Understanding your customers

The shift in economic environment