Post-pandemic changes in market research
Post-pandemic changes in market research
31 Jan 2022
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Description
Consumer expectations and behaviours have shifted substantially as a result of the pandemic. So data collected before the pandemic is no longer relevant. Market research experts must devise new strategies for effectively reaching out to customers on behalf of their clients. Samuel Bakouch addresses the critical changes in the market research community as a result of the pandemic.
Table Of Contents
Market research in a post-pandemic world
Work on periodic market research, keep an eye on the pulse of the consumers, and respond quickly! This is how it works for firms hoping to thrive in the post-pandemic era. Bakouch emphasises how businesses will never return to pre-pandemic methods.
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