Power Panel: Why Reimagining Customer Experience Is Vital For Financial Institutions To Compete In A Hyper Personalized World. What Lessons Can Be Learnt From Other Industries?
Power Panel: Why Reimagining Customer Experience Is Vital For Financial Institutions To Compete In A Hyper Personalized World. What Lessons Can Be Learnt From Other Industries?

Customers no longer think of banks being on the high street; they think of an app. How can you delight them when you have very little/no physical contact? How are your customers operating in the new economies being created and how can you meet their needs in a world changed forever? Why if banks are to compete effectively with fintechs they need a laser focus on CX and UX Harnessing AI to build solutions that your customers customise Why turning data into insights is the new battleground. What can banks learn from players outside their industry – like supermarkets and airlines – about harnessing AI and data analytics, personalisation and offering customers the products and services they want? Personalisation in banking for different market segments/communities: how can you find new profitable narrow and deep customer slices? Harnessing gamification, nudging and visualisation to find more value from your customers How the definition of community is changing and how banks and fintechs should approach it. Moving to purpose driven banking and stakeholder capitalism rather than shareholder capitalism: the need to communicate your social purpose to your customers: don’t underestimate their desire to be part of a tribe