Dr Ankur Gupta is a psychiatrist and has led large public mental health services as a clinical director in Scotland and Australia for over a decade. He is passionate about healthcare law, risk management and patient engagement. His MBA thesis was on the topic of co-production in health. Having been involved in managing complaints against doctors and providing evidence in medical negligence cases, Ankur firmly believes that most complaints occur because of inadequate patient engagement. He has seen how minor complaints can impact clinicians’ well-being and reputation. He has also seen the financial impact of payouts on healthcare services. He has created NEEJE, which means personal in his native Hindi, to reduce this wastage with the quadruple aim of improving health outcomes, reducing cost, enhancing the patient experience and improving patient satisfaction.