Rethinking talent acquisition: Unlocking Saudi Arabia's potential through smarter hiring strategies

Rethinking talent acquisition: Unlocking Saudi Arabia's potential through smarter hiring strategies

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Ghassan NasserGhassan NasserChief Shared Services Officer at Saudi Coffee Company

Ghassan Shehab Nasser is a distinguished Human Resources professional with over a decade of experience leading strategic initiatives across various sectors. As the Chief Shared Services Officer at the Saudi Coffee Company, he oversees HR, Administration, and legal functions while leading the company's academy.

Previously, Ghassan was the HR Director at the Saudi Coffee Company, where he built the HR department, recruited a diverse workforce, and developed a comprehensive manpower plan. At the Public Investment Fund, he excelled in Employee Services and Talent Acquisition, implementing key policies and hiring top talent.

His career also includes significant roles at the General Authority of Civil Aviation and Saudi Arabian Airlines. Ghassan holds an MBA from Clayton State University and a B.S. in Accounting from King Abdulaziz University. He has completed executive programs at renowned institutions such as The Wharton School and INSEAD.

Ghassan is a member of the Saudi Equestrian Authority’s Nomination & Remuneration Committee and serves in a similar capacity at the Saudi Coffee Company. He is proficient in Arabic and English, with strong leadership, problem-solving, and stakeholder management skills.

Sarah CockerSarah CockerEvent Chair at Informa Connect

Sarah Cocker anchored CNBC’s Squawk Box following her career at BNP-Paribas. Here she led the London Latin American equity sales desk, placing high profile IPOs to European funds. Graduating from Bayes Business School, City, UCL with a BSc Hons in Economics.

Sarah is a dynamic communicator with over 25 years’ experience in finance, media, corporate communications and academia. This sees her working globally as a consultant to cabinet ministers and the C-Suite to define and achieve their strategic communication objectives.

After working at IMD business school in Switzerland, on the admissions board, coaching and developing communication workshops for the Masters programme, she moved to Dubai nearly 15 years ago. She co-hosted the Business Breakfast and regularly MC’s and moderates at international conferences on diverse topics from smart data to sustainability.

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Description

Saudization, a reform designed to tap into Saudi Arabia's local talent pool through mandatory hiring quotas, faces a challenge as the scarcity of crucial skills hampers over half of businesses, diminishing productivity.

A way forward is to rely on intelligent, analytics-driven hiring strategies that promise an improved return on investment and a fairer recruitment process free from biases.

Join us as we analyse:

The goals and implications of Saudization

  • Successfully identifying skills gaps
  • Strategies for talent development
  • Smarter recruitment techniques
  • ROI enhancement through strategic hiring
  • Future proofing Saudi businesses
  • Best practises in bias-free recruitment
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