Rewiring consumer habits with your content

30 Mar 2022
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Rewiring consumer habits with your content

30 Mar 2022
About the speaker
  • Megan Gilhooly
    Megan Gilhooly
    Senior Director of Self-Help and Content Strategy at Reltio
    Megan Gilhooly is driving a new customer experience for self-help & content strategy at Reltio, covering technical product content and self-service for a data platform that unifies data across enterprise systems. Previously, as VP Customer Experience at Zoomin Software - a content delivery platform - Megan made it her mission to change how organizations think about product content. Prior to that, she spent two decades managing content teams, driving content strategy, and delivering stellar information experiences at companies like Amazon, Ping Identity, and INVIDI Technologies. Her experience includes content for Support, Sales, Product, and Marketing. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and content strategy. She has a BA in Speech Communication, an MS in Journalism, an MS in Strategic Management, and a Masters Certificate in Technical Communication.

Key takeaways

Customers will engage with your products if they find some value in them.

Providing useful content empowers customers to serve themselves.

The biggest factor that contributes to the quality of an experience is enjoyment.

Creating loyalty through self-service habits is the ultimate objective of digital content.