Special Address: Your Product Isn’t The Hero - Your Customer Is 

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Special Address: Your Product Isn’t The Hero - Your Customer Is 

Special Address: Your Product Isn’t The Hero - Your Customer Is 

About the speaker
  • Samantha Seaton
    Samantha Seaton
    CEO at Moneyhub
    Sam is an internationally-recognised fintech pioneer, a thought leader on diversity and inclusion, and a champion of financial wellness. She is the CEO of Moneyhub, the award-winning Open Banking, Open Finance, and Open Data platform that transforms data into personalised digital experiences and initiates payments. She joined Moneyhub following a distinguished career at Willis Towers Watson and at fintech eValue. Sam is passionate about the power of technology to improve financial wellbeing for all, and is one of the ten industry representatives in the steering group on the Money & Pensions Service’s Pensions Dashboards Programme (PDP). She is also a Non-Executive Director at the Charities Aid Foundation Bank and at The Investing and Saving Alliance (TISA), and represents the UK and Europe as a Non-Executive Director on the Financial Data and Technology Association’s (FDATA) Global Board.

Key takeaways