Shona Heading is a forward thinking leader in the softwood plantation and timber industry, dedicated to advancing sustainable, low-carbon solutions that drive meaningful environmental impact. Shona believes in the transformative role that wood fibre can play beyond traditional timber applications, supporting innovative uses in bioproducts, bioenergy, and other sustainable materials essential for a circular economy. Shona champions the potential of plantations as a cornerstone in a low-carbon economy, enabling industries to transition toward net-zero through renewable wood fibre sources. Shona also emphasizes the economic and environmental value of sustainably managed plantations, viewing them as critical investments for a resilient, decarbonized future.