The art of great data storytelling

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The art of great data storytelling

About the speaker
  • David Ciommo
    David Ciommo
    Data Visualization Principal at Humana
    "David Ciommo is the Data Visualization Principal and Leader of the Visualization Center of Excellence at Humana. In this role, he guides associates and senior leadership in finding actionable opportunities through the data's story. His work has led him to be recognized and recently awarded Data Storyteller of the Year by Narrative Science. In addition to his daily responsibilities, David also speaks, educates, consults, and mentors on topics including data literacy, data visualization, data storytelling, and design thinking. Prior to Humana, David worked in the marketing, advertising, and communications industry for over a decade and a half. He has contributed to and created some of the world's most recognizable brands, such as The Discovery Channel's original Animal Planet logo. As Senior Art Director at the World Wildlife Fund, he led and designed countless products and award-winning advertising campaigns. David's expertise in visual storytelling has contributed to many global campaigns for Lockheed Martin, Papa John's, and the Milk Processor Education Program ""GOT MILK?"" campaign."

Key takeaways

Great data storytelling allows leaders to make business decisions rapidly.

Today's short attention spans make effective data communication even more vital.

Eliminating subjectivity in data presentation is a crucial element of the craft, but inducing emotion is still just as important.

AI integration into data visualisation is set to change the way storytelling is done.