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'The best CMOs are really curious'

'The best CMOs are really curious'

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PREVIEW
Female LeadersC-SuiteCareer Development
Jill DouganJill DouganChief Marketing Officer at Informa

Jill Dougan is a senior leader with a wealth of cross-functional experience, with a focus on brand and organisational transformation and growth. Possesses depth and breadth in the leadership skill set spanning commercial, marketing, product development, loyalty and operations at top-tier global employers in financial services, energy and retail sectors. Directs effective, innovative business strategies, executed through compelling marketing concepts underpinned by analytics and systems that drive customer insight.

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Description

The Chief Marketing Officer in any modern corporation needs a strong understanding of data and digital, as well as the more traditional focus on the customer. Fortunately, Jill Dougan's breadth of experience has given her the perfect foundation for taking on the role of CMO at Informa Plc.

In this latest episode of Meet the Leaders, Dougan shares the path that led her to the C-suite of a FTSE100 company with dozens of brands and businesses across 30 different countries.

Table Of Contents
The role of a modern CMO
Dougan explains the wide-ranging functions of a good CMO, including a focus on technology and a good understanding of the financials.
Personal Experience
Find out more about Dougan's background and the consistent themes around customer, data, and digital throughout her previous roles.
Working with the CEO and exec team
Amid all the focus on numbers, Dougan believes the CMO needs to be the voice of the customer. Find out how she works with the rest of the exec team.
Adapting to a changing landscape
With technology changing so rapidly, the modern CMO needs to stay up to date. Dougan explains how and why.
Career growth
Find out how Dougan has developed over her career, and what keeps her invested.
Advice for aspiring CMOs
Dougan has great advice for those wanting to follow a similar path.
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