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Top 4 ways AI can improve your product development process

Top 4 ways AI can improve your product development process

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Product InnovationCommercialR & D
Nikolas PearmineNikolas PearmineChief Strategy Officer at Black Swan

Nikolas brings 12 years of experience working across the research sector. With a ‘classically trained’ qualitative research upbringing, Nik offers a new and fresh perspective on how to use, apply and humanize data to drive change. He co-founded Black Swan's Insight & Innovation division and has worked with some of the world’s leading brands, from PepsiCo to J&J, to supercharge their innovation programs

Description

In today's business world, using AI technologies like ChatGPT can revolutionise efficiency in the innovation process. Not only that, these tools are equipping development teams to be more data-informed when making decisions.

Nikolas Pearmine, Chief Strategy Officer at Black Swan, shares how these processes can help your product development journey.

Table Of Contents
More qualitative research
Pearmine discusses AI's evolving role and the impact that change will have on researchers and their work.
Objective view of what matters to customers
Pearmine highlights the importance of knowing your customer's individual preferences for better decision-making and product innovations.
Data-led personalisation
AI is speeding up the data analytics process, making way for deeper personalisation capabilities. Pearmine discusses how best to make use of this new data.
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