Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics.

"Andrea Fryrear is CEO and co-founder of AgileSherpas and oversees business operations as well as consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the dedicated team of Sherpas in their respective efforts.

Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. Her non-Agile achievements include a Bachelor's degree in English from Austin College and a Master's degree in Women's Studies from Oxford University.

Although once referred to as ""The Beyonce of Agile Marketing,"" Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a glass of wine and a British mystery novel."

Karen McFarlane is a solutions-focused Senior Marketing Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. Karen is the Founder and CMO of The Kaye Media Collective, a fractional marketing group of expert executives and creators solving problems for industrious high-growth companies. Through a strategic partnership, Karen also serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to startups, nonprofits, and Fortune 1000 companies. Karen sits on several boards, including the Hudson Valley Credit Union, the fifth-largest credit union in New York State, GenderIDEAL, and the New York chapter of the American Marketing Association, where she served as President for two years and is now the Chair of DEI Innovation. During her tenure, AMA New York earned eight Chapter Excellence Awards. She also sits on the AMA’s Professional Chapters Council, serving over 70 chapters as the Chair of Diversity, Equity & Inclusion, leading over 60 volunteers, and will serve as President-Elect commencing July, 2023. Additionally, she sits on AMA’s Professional Skills Advisory Council. Past board/trustee board roles include the VR/AR Association, Jack and Jill of America – Mid Hudson Valley, and Rippowam Cisqua School in Bedford, NY. Karen was an Adjunct Lecturer at Baruch College’s Zicklin School of Business. Karen is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain’s Business. In her spare time, you can find Karen mentoring future leaders and advancing Corporate Americ

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Pamela Muldoon is the founder and principal strategy consultant at Content Leadership Advisory, where she works with clients to connect content strategy to business objectives while improving the efficiency of the content development process and workflow.As a Fractional Head of Content she leads content teams to becoming a strategic department within companies. As a speaker and trainer, she mentors content professionals specializing in developing strong interpersonal skills that will take their careers to the next level.

Bert van Loon (NL) is a content marketing veteran, who grew up in publishing and has helped brands to build audiences and turn eyeballs into earnings for over two decades. As a keynote speaker on European marketing events and author of the Agile Content Marketing Roadmap, Bert translates experience into actionable advice. He is co-founder of CMFF, the organization running Content Marketing World Europe. His motto: “I believe #ContentMarketing is to today, what advertising was to the 60s! Mad Men become Meaningful Men!”