Transformation in market research
Transformation in market research
04 Jan 2022
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Description
Market research is a field that aims to assist companies in staying on top of changes in their sectors. However, to stay current with the market, even the market research must evolve. Despite the challenges with the pandemic, the market research industry has adopted technology and refined its methods for collecting audience insight. Samuel Bakouch discusses the sector's developments and how current changes, as well as future trends, will transform the industry.
Table Of Contents
Change from Survey Monkey to Momentive
Bakouch explains Survey Monkey's rebranding as Momentive and how it will improve customer experience and product delivery.
Best practices in the market research industry
With the impact of the pandemic, best practices in the market research industry have also changed. Bakouch breaks down four different strategies that have significant influence.
Biggest trends in 2022
AI and the quality of big data are in the spotlight for the coming year's biggest trends.
Changes in market research in the post-pandemic period
Businesses began to conduct more regular research as data from a year ago appeared to be insignificant. Bakouch presents examples of how the epidemic has compelled the sector to become more efficient and responsive.
Diversity and inclusion in market research
Diversity, equity, and inclusion policies are beneficial to businesses as they enable organisations to comprehend customers' requirements. Therefore help organisations to create better products.
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