David Coletto is CEO and a founding partner of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry, David and his partners founded Abacus eleven years ago and since then it has grown into one of Canada's most respected market research firms. David has worked with many of Canada’s leading associations, corporations, and non-profits including Cooperation Canada, Oxfam, Shaw Communications, the Canadian Medical Association, the Bank of Canada, and the Canadian Real Estate Association. He earned a PhD in Political Science from the University of Calgary in 2010 and is an adjunct professor at Carleton University. He is the host and producer of inFocus with David Coletto a new podcast that explores the intersection of public opinion, politics, public policy, and consumer behaviour. He’s a Millennial, a foodie, a cyclist, and an avid traveller. He’s been tracking Canadian public opinion and consumer trends on technology, news consumption, and public policy for years and is one of Canada’s leading experts on generational change and Millennials in particular.