Name: Unlocking advertising potential: Financial services on Amazon
Uploaded: 2024-07-10T10:35:16.772Z
Duration: 361.59
Description: Danielle Shamos, Chief Revenue Officer at Revive Media, delves into what advertising opportunities Amazon offers. She shares strategies to reach targeted audiences and explores how the use of data further enables audience growth.

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English

{{00:00:05}}
Hello, everyone.

{{00:00:06}}
Thank you for joining us.

{{00:00:07}}
My name is Julie Muhn.

{{00:00:08}}
I'm Senior Research Analyst with Finovate,
and I'm today joined by Danielle Shamos,

{{00:00:14}}
Chief Revenue Officer at Revive Media.

{{00:00:16}}
Danielle, thank you so
much for joining us today.

{{00:00:18}}
Yeah, no, glad to be here and looking
forward to connecting a little bit more.

{{00:00:23}}
Yeah.

{{00:00:23}}
So let's dig into our conversation here.

{{00:00:25}}
So everyone's familiar with
Amazon as a retailer, obviously.

{{00:00:29}}
What features make Amazon stand out
as a unique advertising platform for

{{00:00:33}}
financial services companies looking
to enhance their marketing strategies?

{{00:00:36}}
Yeah, absolutely.

{{00:00:37}}
So I've spent the last 15
years really helping brands on

{{00:00:41}}
existing and emerging platforms.

{{00:00:43}}
And one thing that's especially unique
for Amazon ads is really the scale,

{{00:00:48}}
the unique inventory and targeting.

{{00:00:50}}
And I think what some people may
be surprised by is there are a

{{00:00:54}}
lot of financial services brands
already utilizing the platform.

{{00:00:57}}
And,  one thing that has been particularly
interesting, they announced last week

{{00:01:03}}
that there's over a hundred and seventy
five million users across Prime Video,

{{00:01:07}}
Freevee, Fire TV and Twitch in the U.

{{00:01:11}}
S.

{{00:01:11}}
On a monthly basis.

{{00:01:12}}
So creating a, a massive ecosystem
for financial services brands

{{00:01:17}}
to find their right customers.

{{00:01:19}}
Yeah, that's a lot of exposure there.

{{00:01:20}}
Yeah, absolutely.

{{00:01:22}}
All right.

{{00:01:23}}
the current landscape of increasing
regulation with ad targeting, what

{{00:01:27}}
strategies can these financial services
companies employ to effectively identify

{{00:01:32}}
and reach more customers who are really
representing that ideal customer profile?

{{00:01:38}}
And what innovative approaches have you
found most impactful for the audience

{{00:01:42}}
expansion in that new environment?

{{00:01:43}}
Yeah, absolutely.

{{00:01:44}}
So I think you know, one of the
major areas of value that Amazon

{{00:01:49}}
provides for financial service brands
is unique ways to target them based

{{00:01:53}}
on, as an example, life events.

{{00:01:55}}
So we know that when a consumer is
going through a life event, they're

{{00:01:59}}
more apt to change their preferences.

{{00:02:02}}
And so we've been within Amazon.

{{00:02:04}}
They know a lot about if
someone is moving, right?

{{00:02:07}}
If they're new parents, if
they recently got married.

{{00:02:11}}
So just giving a lot of those signals
recently purchased a home that allow

{{00:02:15}}
them to tap into those audiences across
all of those unique environments.

{{00:02:20}}
the other thing that I'm particularly
interested in, especially with increased

{{00:02:24}}
regulation, is they have these new
performance plus audiences that are

{{00:02:28}}
basically predictive audiences based on
if someone is trying to drive signups

{{00:02:34}}
or funded accounts on their site, it
ultimately allows them to take that

{{00:02:39}}
action, connect it to the Amazon signals
and use machine learning to find more

{{00:02:44}}
customers like their ideal customer.

{{00:02:46}}
Cool.

{{00:02:46}}
Yeah.

{{00:02:47}}
there's so much data there.

{{00:02:48}}
Might as well leverage it.

{{00:02:49}}
That's so powerful.

{{00:02:50}}
Yeah, absolutely.

{{00:02:51}}
So what upcoming opportunities or
features on that Amazon ads platform

{{00:02:55}}
are you most excited about, particularly
for financial services brands?

{{00:02:59}}
And how do you envision that
this will make an impact on

{{00:03:01}}
their advertising strategies?

{{00:03:03}}
Yeah, absolutely.

{{00:03:04}}
So I think one piece is just the
awareness of the opportunity is a

{{00:03:07}}
massive opportunity in and of itself.

{{00:03:12}}
the other piece is around
the growing inventory.

{{00:03:15}}
So they just three months ago
launched prime video ads, which just

{{00:03:19}}
creates another screen and unique
experience to reach customers.

{{00:03:23}}
there's a lot more cooking
as it relates to sports and

{{00:03:26}}
tapping into that environment.

{{00:03:28}}
So I think we'll start to, continue
to see that evolve over time

{{00:03:32}}
and be a really unique customer.

{{00:03:33}}
space.

{{00:03:34}}
I also think as they, utilize more
of these predictive audiences and

{{00:03:38}}
the performance outcomes that brands
are going to see from that will

{{00:03:42}}
really attract a lot more financial
service brands to the platform.

{{00:03:47}}
And then in addition to that,
it's a lot of deeper insights.

{{00:03:50}}
So with, their data clean room
solution, it's essentially allowing

{{00:03:55}}
brands to connect their first party
data with actions that are happening

{{00:04:00}}
in a secure privacy safe way.

{{00:04:02}}
And so I think there's a lot more that
we can do as that continues to evolve.

{{00:04:07}}
Yeah.

{{00:04:07}}
Interesting.

{{00:04:08}}
Great.

{{00:04:09}}
So what makes Revive Media an ideal
partner for financial services brands?

{{00:04:13}}
You've talked about a little bit of this,
but when they're seeking to optimize their

{{00:04:16}}
advertising strategies on Amazon and how
can revive uniquely benefit those clients?

{{00:04:22}}
Yeah, absolutely.

{{00:04:23}}
One of the ways that Revive is
unique in that we specialise only

{{00:04:27}}
across the Amazon ads ecosystem,
so we're highly specialized.

{{00:04:30}}
Also we worked with over 50
different financial service  brands.

{{00:04:36}}
So we have a lens and a window into
what types of opportunities work there?

{{00:04:40}}
And I think the other piece
is really leaning in with our

{{00:04:44}}
customers to understand what are
they ultimately trying to achieve?

{{00:04:48}}
How are they finding success
across other platforms?

{{00:04:50}}
And how do we help them translate that
across the multiple options from a

{{00:04:55}}
product lens and a targeting lens that are
available across the Amazon ads ecosystem.

{{00:05:00}}
Great.

{{00:05:00}}


{{00:05:01}}
So we have time for
one last question here.

{{00:05:03}}
So what advice would you offer
financial services brands that want

{{00:05:06}}
to expand their knowledge about the
Amazon platform and develop these

{{00:05:09}}
effective advertising strategies?

{{00:05:12}}
Yeah, I think it's, you
have to start somewhere.

{{00:05:14}}
So just really lean in and, do a
consultation with a partner that you

{{00:05:19}}
trust to really understand what are these
unique opportunities based on ultimately

{{00:05:24}}
the goals that you're trying to achieve.

{{00:05:26}}
And I think one area that's been
particularly interesting for us

{{00:05:30}}
and helping those brands is doing
some pre audience discovery.

{{00:05:34}}
So looking at what are their customers,
what are those demographics, across

{{00:05:39}}
the Amazon ecosystem and where
are their overlapping interests?

{{00:05:43}}
So that's been really helpful
in helping them create smarter

{{00:05:46}}
campaigns from the start.

{{00:05:47}}
Yeah.

{{00:05:48}}
Great.

{{00:05:48}}
thank you so much for your time.

{{00:05:50}}
This has been Danielle Shamos, Chief
Revenue Officer of Revive Media.

{{00:05:54}}
Thanks.

{{00:05:54}}
Yeah.

I'm Senior Research Analyst with Finovate,
and I'm today joined by Danielle Shamos,

Danielle, thank you so
much for joining us today.

Yeah, no, glad to be here and looking
forward to connecting a little bit more.

So everyone's familiar with
Amazon as a retailer, obviously.

What features make Amazon stand out
as a unique advertising platform for

financial services companies looking
to enhance their marketing strategies?

So I've spent the last 15
years really helping brands on

And one thing that's especially unique
for Amazon ads is really the scale,

And I think what some people may
be surprised by is there are a

lot of financial services brands
already utilizing the platform.

And,  one thing that has been particularly
interesting, they announced last week

that there's over a hundred and seventy
five million users across Prime Video,

So creating a, a massive ecosystem
for financial services brands

the current landscape of increasing
regulation with ad targeting, what

strategies can these financial services
companies employ to effectively identify

and reach more customers who are really
representing that ideal customer profile?

And what innovative approaches have you
found most impactful for the audience

So I think you know, one of the
major areas of value that Amazon

provides for financial service brands
is unique ways to target them based

So we know that when a consumer is
going through a life event, they're

They know a lot about if
someone is moving, right?

If they're new parents, if
they recently got married.

So just giving a lot of those signals
recently purchased a home that allow

them to tap into those audiences across
all of those unique environments.

the other thing that I'm particularly
interested in, especially with increased

regulation, is they have these new
performance plus audiences that are

basically predictive audiences based on
if someone is trying to drive signups

or funded accounts on their site, it
ultimately allows them to take that

action, connect it to the Amazon signals
and use machine learning to find more

So what upcoming opportunities or
features on that Amazon ads platform

are you most excited about, particularly
for financial services brands?

And how do you envision that
this will make an impact on

So I think one piece is just the
awareness of the opportunity is a

the other piece is around
the growing inventory.

So they just three months ago
launched prime video ads, which just

creates another screen and unique
experience to reach customers.

there's a lot more cooking
as it relates to sports and

So I think we'll start to, continue
to see that evolve over time

I also think as they, utilize more
of these predictive audiences and

the performance outcomes that brands
are going to see from that will

really attract a lot more financial
service brands to the platform.

And then in addition to that,
it's a lot of deeper insights.

So with, their data clean room
solution, it's essentially allowing

brands to connect their first party
data with actions that are happening

And so I think there's a lot more that
we can do as that continues to evolve.

So what makes Revive Media an ideal
partner for financial services brands?

You've talked about a little bit of this,
but when they're seeking to optimize their

advertising strategies on Amazon and how
can revive uniquely benefit those clients?

One of the ways that Revive is
unique in that we specialise only

across the Amazon ads ecosystem,
so we're highly specialized.

Also we worked with over 50
different financial service  brands.

So we have a lens and a window into
what types of opportunities work there?

And I think the other piece
is really leaning in with our

customers to understand what are
they ultimately trying to achieve?

How are they finding success
across other platforms?

And how do we help them translate that
across the multiple options from a

product lens and a targeting lens that are
available across the Amazon ads ecosystem.

So we have time for
one last question here.

So what advice would you offer
financial services brands that want

FinovateSpring

Explainer

Danielle Shamos, Chief Revenue Officer at Revive Media, delves into what advertising opportunities Amazon offers. She shares strategies to reach targeted audiences and explores how the use of data further enables audience growth.