Utilising STEEPLE for strategic growth

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Utilising STEEPLE for strategic growth

About the speaker
  • Eric Agdeppa
    Eric Agdeppa
    R&D Innovation Director at Becton Dickinson
    Aiming to transform healthcare through research, development, and commercialisation of cutting-edge products and technology, Dr. Eric Agdeppa has focused on molecular imaging of a variety of diseases and other modalities for sensing critical patient parameters for early and effective care. Since 1996, his industrial career includes research, development, product management, business development, and front-end innovation at Hill-Rom, GE Healthcare, GE Global Research, and North American Scientific.

Key takeaways

STEEPLE serves as an excellent starting point and a valuable tool for analysis.

This model can facilitate the creation of strategic ideas, amplify business growth, and enhance customer relationships.