Name: Utilising STEEPLE for strategic growth
Uploaded: 2023-08-08T10:22:43.998Z
Duration: 222

MIMS STEEPLE V2.mp4

MIMS STEEPLE.vtt

English

{{00:00:00}}
I'm Eric Agdepa, the Director of
Innovation for BD's Medication

{{00:00:04}}
Delivery Solutions Business Unit.

{{00:00:26}}
STEEPLE is a framework that is It's
fundamental for understanding and

{{00:00:30}}
making sense of the external forces
that will impact idea generation

{{00:00:35}}
and how the customer will view
your idea and eventual product.

{{00:00:40}}
So STEEPLE is a framework that stands
for Social Considerations and Trends.

{{00:00:46}}
The T stands for Technology Trends,
E for Economic Trending, the other E

{{00:00:52}}
for Environmental, P for Political,
L for legal, and the last E stands

{{00:00:59}}
for any ethical trends to consider.

{{00:01:02}}
And the impact for each of those letters
really speaks to how do you view each of

{{00:01:07}}
those parsed swim lanes in this chaotic
world that we live in, in the context of

{{00:01:13}}
addressing an unmet need via your idea
that you're generating with your team.

{{00:01:22}}
The advantages of using STEEPLE as a
framework is a useful tool and mnemonic

{{00:01:27}}
for the innovation team to remind
themselves to take that step back.

{{00:01:31}}
It's so easy to ideate and fall
in love with your idea and the

{{00:01:35}}
problem to be solved, but the
broader context is so important.

{{00:01:38}}
So STEEPLE is just an easy way to
consider everything from the S to

{{00:01:42}}
the E and ask yourself, Are there
anything,  is there anything else that

{{00:01:46}}
we are missing in terms of the external
forces that would make our idea better?

{{00:01:55}}
Are there any disadvantages to STEEPLE?

{{00:01:57}}
I would say one is it's
not mutually exclusive.

{{00:02:00}}
They have, you know, it has the
acronyms, but they can bleed over

{{00:02:04}}
from one,  swim lane to the other.

{{00:02:07}}
So just be aware that STEEPLE is a
nice framework to begin with, but

{{00:02:11}}
it's not mutually exclusive between
each of those par swim lanes.

{{00:02:15}}
One example of,  taking one of the swim
lanes from STEEPLE and applying it to

{{00:02:19}}
an innovation effort is, S for social.

{{00:02:23}}
So one of the big drivers coming
out of that swim lane as a mega

{{00:02:26}}
trend is that a lot of the nurses
are now retiring and less nurses

{{00:02:31}}
are entering into the workforce.

{{00:02:32}}
So there's a workforce shortage of
nurses and that has larger implications

{{00:02:37}}
for any idea and all the needs that
we're looking at from our customers.

{{00:02:40}}
How do we make that cognitive
burden with the remaining nurses

{{00:02:43}}
a lot less of a burden for them
to make those quick decisions for

{{00:02:47}}
patients and for their families?

{{00:02:54}}
STEEPLE as a framework could be
very practical for an innovation

{{00:02:58}}
team to really use it for,
reframing your strategic drivers.

{{00:03:03}}
So every company, every business has
a strategy where you invest, where

{{00:03:08}}
you develop your portfolio products
and launch them and meet customer

{{00:03:11}}
needs with each of those strategies.

{{00:03:13}}
What STEEPLE does is take that step back
and ask with the view of the external

{{00:03:18}}
world with each of those swim lanes, can
I grow the strategic pillars or can I add

{{00:03:23}}
a new strategic pillar based on STEEPLE?

{{00:03:26}}
And it's a great way of enhancing one's
hunting grounds to grow the business

{{00:03:30}}
and grow the number of customers
and the new customers that you'll

{{00:03:34}}
be addressing with your solutions.

I'm Eric Agdepa, the Director of
Innovation for BD's Medication

STEEPLE is a framework that is It's
fundamental for understanding and

making sense of the external forces
that will impact idea generation

and how the customer will view
your idea and eventual product.

So STEEPLE is a framework that stands
for Social Considerations and Trends.

The T stands for Technology Trends,
E for Economic Trending, the other E

for Environmental, P for Political,
L for legal, and the last E stands

And the impact for each of those letters
really speaks to how do you view each of

those parsed swim lanes in this chaotic
world that we live in, in the context of

addressing an unmet need via your idea
that you're generating with your team.

The advantages of using STEEPLE as a
framework is a useful tool and mnemonic

for the innovation team to remind
themselves to take that step back.

It's so easy to ideate and fall
in love with your idea and the

problem to be solved, but the
broader context is so important.

So STEEPLE is just an easy way to
consider everything from the S to

the E and ask yourself, Are there
anything,  is there anything else that

we are missing in terms of the external
forces that would make our idea better?

I would say one is it's
not mutually exclusive.

They have, you know, it has the
acronyms, but they can bleed over

So just be aware that STEEPLE is a
nice framework to begin with, but

it's not mutually exclusive between
each of those par swim lanes.

One example of,  taking one of the swim
lanes from STEEPLE and applying it to

So one of the big drivers coming
out of that swim lane as a mega

trend is that a lot of the nurses
are now retiring and less nurses

So there's a workforce shortage of
nurses and that has larger implications

for any idea and all the needs that
we're looking at from our customers.

How do we make that cognitive
burden with the remaining nurses

a lot less of a burden for them
to make those quick decisions for

STEEPLE as a framework could be
very practical for an innovation

team to really use it for,
reframing your strategic drivers.

So every company, every business has
a strategy where you invest, where

you develop your portfolio products
and launch them and meet customer

What STEEPLE does is take that step back
and ask with the view of the external

world with each of those swim lanes, can
I grow the strategic pillars or can I add

And it's a great way of enhancing one's
hunting grounds to grow the business

and grow the number of customers
and the new customers that you'll

Make it Make Sense

Explainer

Imagine a dynamic framework that uncovers the hidden forces shaping our future. STEEPLE is an acronym that encompasses social, technological, economic, environmental, political, legal, and ethical factors. How do these elements shape society and propel products and services into tomorrow's world?

Eric Agdeppa, R&D Innovation Director at Becton Dickinson, makes understanding and using this powerful analysis framework for your business simple. Embrace STEEPLE, and watch your business soar to new heights.

Models

Framework

Market trends

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Eric Agdeppa

R&D Innovation Director 

Agdeppa breaks down the meaning behind STEEPLE and explains how businesses can apply it within their organisation.

Understanding STEEPLE 

During the idea-generation phase, Agdeppa explains how to use STEEPLE as a supplementary tool for evaluating ideas. 

Enhancing your ideas

Discover some of the disadvantages of the model and how to strategically integrate STEEPLE to combat any challenges. 

Drawbacks & Advantages

Learn how implementing this framework can help your team drive innovation to new heights!