What does personalization mean for the future of banking?

08 Nov 2021
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What does personalization mean for the future of banking?

What does personalization mean for the future of banking?

08 Nov 2021
About the speakers
  • Nicole Newlin
    Nicole Newlin
    Leadership Team at NYC Fintech Women
    Nicole serves on the Leadership Team for NYC Fintech Women and hosts their recently launched Podcast Talk of Her Town. Nicole is a solution-driven leader with 20+ years in financial services and start-ups. As VP of Solutions at Ocrolus, Nicole spearheads the entire customer experience solutions architecting to implementation and account management. Previously, she led client operations at Quovo (now Plaid), where she built out the client onboarding strategy and enterprise teams. She has worked on professional development teams, and as a COO, overseeing Operations, IT, and Human Resources in various financial services industries.
  • Tina Giorgio
    Tina Giorgio
    President and CEO at ICBA Bancard
    Chrystina (Tina) M. Giorgio is president and CEO of ICBA Bancard, a digital solution partner exclusively for the nation’s community banks. She joined the company in 2016 and focuses on developing strategies to leverage digital solutions that allow community banks to remain competitive. A former community banker with 25 years of experience, her expertise includes payment systems, digital banking, risk and fraud, vendor management, marketing, and client service. In addition, Giorgio has served on several boards and committees with the Federal Reserve, NACHA, various Fintech companies, and other industry organizations. Tina holds an MBA in Business Management from UMass Amherst and a BS from the University of Maryland University College and completed graduate work at ABA Stonier Graduate School of Banking and the BAI program in Operations and Technology Management for Banking and Financial Services at Vanderbilt University. She has been an Accredited ACH Professional (AAP) since 1993.
  • Kimberley Kirk
    Kimberley Kirk
    Executive Vice President and COO at Queensborough National Bank & Trust Co
    Kimberly Kirk is Executive Vice President, Chief Operations Officer for Queensborough National Bank & Trust Company, a $1.8 billion financial institution based in Louisville, GA. In her role, Kim is responsible for Information Technology, Information Security, Project Management, Business Intelligence, Core Solutions, Deposit, Cash Management, and EFT Operations, Retail Operations, and Product Management. She began her banking career as a bank examiner for the State of South Carolina regulating state-chartered banks and trust companies before transitioning into community banking in 2002. Kim worked with four de novo banks prior to joining Queensborough in various finance and operations capacities. Kim earned her Bachelor’s degree in Business Administration from Furman University, her MBA from Clemson University, and is a graduate of the American Bankers Association’s Stonier Graduate School of Banking. Kim is a member of the ABA Core Platforms Committee, the ABA Community Bankers Council, Immediate Past Chair of the Georgia Bankers Association Operations and Technology Committee, and a member of the Community Bankers Association of Georgia’s Innovation Committee where she is engaged with the Advanced Technology Development Center and Georgia Fintech Academy.
  • Jeremy Balkin
    Jeremy Balkin
    Head of Fintech and Innovation at J.P.Morgan
    Jeremy K. Balkin is regarded as an international thought leader on ethics in banking, innovation and the strategic engagement of Millennials in financial services. He is author of Millennialization of Everything: How to Win When Millennials Rule the World, and is the award-winning author of Investing with Impact: Why Finance is a Force for Good. In 2016, the book received the Gold Medal in Business Ethics in the Axiom Business Book Awards, and also won the Business category in the International Books Awards.​ The books have received praise from luminaries including Arianna Huffington, Frances Hesselbein, Lynn Schusterman, Professor Emil Pitkin and Pope Francis. Jeremy K. Balkin serves as the Head of Innovation in North America for a major international bank and he is also an adviser to the leading global accelerator program StartUpBootCamp FinTech in New York City. He also previously worked for the Hon. Malcolm Turnbull, Australia’s 29th Prime Minister.

Key takeaways

Wisely using the data we accumulate will help us gain access to consumers and create a financial journey that fits their needs.

Providing access to solutions is different from creating mechanisms for clients to step up on their financial journeys, whilst considering their specific needs.

Engaging younger audiences by offering personalization catered to the individual's needs and evolving with them as their financial journey evolves, will be a core challenge for future financial institutions.

Recent transformations driven by consumer expectation around efficient payment methods during the pandemic forced entire businesses to adapt overnight.

Indicators say the future of personalization in financial institutions demands change from an enterprise perspective.