What the World Cup can tell us about innovation and mega events
What the World Cup can tell us about innovation and mega events
0:00
|
0:00

PREVIEW
Description
The Qatar World cup was the grandest event of 2022, engaging with over 5 billion people throughout the mega event. So, what can the world cup teach us about innovation and mega events? Oscar Barranco Liebana learnt first-hand what it takes, as Innovation Director for the Qatar 2022, and shares his knowledge with us on how he helped innovate the world cup.
Table Of Contents
What's a 'mega event'?
The Qatar World Cup is labelled as a 'mega event', but what does that really mean? Barranco Liebana defines the meaning, and shines light on how a mega event impacts economics both nation-wide and world-wide.
Innovations to come out of the World Cup
An event like the World Cup has the potential to facilitate a melting pot for innovation. Barranco Liebana talks about management innovation, cross-sector innovation and the importance of diversity with innovation.
Integrating sustainability into innovation
The topic of sustainability gets hotter by the day, and events such as the World Cup are under the magnifying glass to see if they will deliver. Barranco Liebana talks of the importance of sustainability, and innovating new approaches for the fans, the country, and the environment.
0
Your cart