Why marketing needs to empower youth
Why marketing needs to empower youth
30 Nov 2022
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Description
To market to the youth, it is important first to understand their priorities and expectations. Diversity, equity, and inclusion might be more important to this generation than any previous, which is why Deanna Ransom champions their "beautiful intolerance" in this video explaining why and how marketing needs to empower youth.
Table Of Contents
Expectations of a diverse youth
Ransom outlines the drive of the next generation to connect with companies determined to do genuine good in the world.
What disparities and inequalities still exist?
Ransom describes the passion of marginalised voices demanding to be heard and be themselves.
Marketing's role in empowering equity
Ransom explains why marketing both does and should play a role in empowering equity.
Benefits to businesses with positive social change
Ransom relates how "Doing good is good business".
Avoiding 'wokewashing' in marketing
Ransom discusses 'authentic empathy' and how to achieve it.
Future predictions on the equity-empowered youths
As brands pivot towards authentic, positive change, we will see a new world emerge where people benefit each other.
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