Why marketing needs to empower youth

30 Nov 2022
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Why marketing needs to empower youth

30 Nov 2022
About the speaker
  • Deanna Ransom
    Deanna Ransom
    Executive Director at Women in Revenue
    Deanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women, music, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist, certified John C. Maxwell team speaker, coach, trainer, and mentor and recently served as the Global Head of Marketing, Marketing Services and the Diversity, Equity and Inclusion Chairperson for Televerde. There, she designed a new service offering suite, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. As an accomplished recording artist and songwriter, she owns her own publishing company, LizaRan Music and previously created and managed her own women's development organization Amplified Lifestyle Solutions. She served as the President of the National Association of Professional Women Philadelphia Chapter and serves as a tireless advocate for diversity, equity and inclusion along with women's empowerment, having partnered with multiple women's shelters, corporates and other organizations to move the needle for an inclusive and equitable world. Deanna has also held senior leadership roles at SAP, Clarivate Analytics, Merck & Co. and has authored bylines for Business Insider, Venture Beat, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University, an MBA from American Intercontinental University, a bachelor's degree from Rowan University and numerous musical awards.

Key takeaways

Young people display a 'beautiful' or 'radical' intolerance, and will not stand for inequality.

Brands need to strive for positive social change in order to cultivate an authentic connection with young people.

Companies with more diverse leadership and boards have a 36% increase in profits over companies that do not have diversity in place.