Why marketing needs to empower youth
30 Nov 2022
Why marketing needs to empower youth
30 Nov 2022
About the speaker
- Deanna RansomFounder & CEO at A.R.I.A. PartnersDeanna Ransom is Founder & CEO of A.R.I.A. Partners, a fractional CMO and former President of Women in Revenue with 20 years of leadership within both B2B and non-profit sectors, recently receiving the 2022 Titan Women in Business Gold Award for Female Executive of the Year. She is an executive leader and speaker that has consistently exceeded targets & driven efficient growth powering inclusive high-performance cultures, cross functional teams and communities. Deanna is a content creator that has also authored by-lines or been featured in publications such as Business Insider, Fast Company, Fortune, and Essence.
Key takeaways
Young people display a 'beautiful' or 'radical' intolerance, and will not stand for inequality.
Brands need to strive for positive social change in order to cultivate an authentic connection with young people.
Companies with more diverse leadership and boards have a 36% increase in profits over companies that do not have diversity in place.