Jeff was a member of the initial executive team of the inventors of online social network: Classmates.com and was one of the first to extract innovative insights from social network data; innovation beyond simple demographics and advertising and became a pioneer in the monetization of social network ‘membership.’ While the marketplace focused on 'transactional" features, Jeff was one of the first to connect affinity and behavior to understand non-linear correlations. Based on his ability to extract unique insights, Jeff pioneered the first ever effective CPA (cost-per-action) model which became the basis of all future social analytics models, as well as the foundation for all social media monetization. As founder/CEO @ Neener Analytics, Jeff has pioneered the first ever highly predictive Small Data approach; analytics beyond Historical or Transactional insights, and well beyond Relational approaches believing “we are not who our friends are . . .we’re who WE are as unique individual human beings.” He was also most recently chosen by MirrorReview Magazine as The 10 Most Disruptive Tech Entrepreneurs To Look For In 2019.