Why small data is so important

11 Feb 2022
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Why small data is so important

11 Feb 2022
About the speaker
  • Jeff LoCastro
    Jeff LoCastro
    Founder and CEO at Neener Analytics
    Jeff was a member of the initial executive team of the inventors of online social network: Classmates.com and was one of the first to extract innovative insights from social network data; innovation beyond simple demographics and advertising and became a pioneer in the monetization of social network ‘membership.’ While the marketplace focused on 'transactional" features, Jeff was one of the first to connect affinity and behavior to understand non-linear correlations. Based on his ability to extract unique insights, Jeff pioneered the first ever effective CPA (cost-per-action) model which became the basis of all future social analytics models, as well as the foundation for all social media monetization. As founder/CEO @ Neener Analytics, Jeff has pioneered the first ever highly predictive Small Data approach; analytics beyond Historical or Transactional insights, and well beyond Relational approaches believing “we are not who our friends are . . .we’re who WE are as unique individual human beings.” He was also most recently chosen by MirrorReview Magazine as The 10 Most Disruptive Tech Entrepreneurs To Look For In 2019.

Key takeaways

"Big data is nothing but bins and aggregations where you lump people together to create correlations that masquerade as something special."

Small data is a unique matrix that allows for a more individual outcome.

Small data benefits from being more personal than big data.