Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 10-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, software-as-a-service, and agency side. Earlier in her career, Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She also led marketing for ski lift ticket company Liftopia and for SEO content agency Growth Machine.Amanda has spoken at marketing events like AdWorld, MozCon and SaaStock, and guest lectured at Columbia Business School, Cornell University and Stanford University. In her spare time, she teaches an intermediate-level marketing course called Content Marketing 201. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.You can keep up with Amanda through her newsletter, which has over 15,000 subscribers, or on social media channels like LinkedIn, Twitter, Instagram and Threads, where she has a combined audience of 175,000 people.