Name: Balancing data versus the human role
Uploaded: 2022-09-23T13:03:33.371Z
Duration: 87.77
Description: What's the right balance between data and the human role? Just reading a huge amount of data is not enough. Natasha Hillier, Head of Customer Insights, CMB&GBM Marketing in HSBC, pinned the importance of human judgement.

Alfie Butler - Balancing data vs human DATA HUMAN - V1.mp4

Balancing data vs human role.vtt

English

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The way I see it is that
the data is the underpinning

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of what would be the story.

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So these are the facts.

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These are the things that,
that will come at you.

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These are the data points.

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Insight comes in when you have to
take a look at the data and you

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try to create the story out of it.

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Okay.

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So strategy, it boils
down to three principles.

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It's basically, it's an assessment
of what you think is true today.

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And then the second one would
be, it's a prediction of what

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you think is true tomorrow.

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And then the third is what is the
decision on how you're going to place

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your resources and what you think is
going to be relevant for tomorrow.

{{00:01:05}}
So, you need that as your
framework, but then the data is

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actually the underpinning for that.

{{00:01:11}}
You can't just make a guess.

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You need the data there and
you have to interpret that.

{{00:01:16}}
You know, so it's data plus
storytelling and then the

{{00:01:19}}
strategy will come out of that.

The way I see it is that
the data is the underpinning

These are the things that,
that will come at you.

Insight comes in when you have to
take a look at the data and you

So strategy, it boils
down to three principles.

It's basically, it's an assessment
of what you think is true today.

And then the second one would
be, it's a prediction of what

And then the third is what is the
decision on how you're going to place

your resources and what you think is
going to be relevant for tomorrow.

So, you need that as your
framework, but then the data is

You need the data there and
you have to interpret that.

You know, so it's data plus
storytelling and then the

Best Practice

What's the right balance between data and the human role?
Just reading a huge amount of data is not enough. Natasha Hillier, Head of Customer Insights, CMB&GBM Marketing in HSBC, pinned the importance of human judgement.

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Natasha Hillier

Head of Customer Insight CMB & GBM Marketing 

What is the true balancing between data versus the human role?
Data is the underpinning of what would be the story. 

Chapter 1: Introduction

Insight comes in when you look at the data and then you create the story out of it. 
Natasha Hillier introduces three key principles: assessment about today, prediction about tomorrow, and judgment about what will be relevant in the future.
With this framework and the data underpinning that, researchers can interpret and combine them into a strategy. 