Balancing data versus the human role
Balancing data versus the human role
16 Nov 2021
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Description
What's the right balance between data and the human role? Just reading a huge amount of data is not enough. Natasha Hillier, Head of Customer Insights, CMB&GBM Marketing in HSBC, pinned the importance of human judgement.
Table Of Contents
Chapter 1: Introduction
What is the true balancing between data versus the human role?
Data is the underpinning of what would be the story.
Chapter 2: What is the right balance between data and the human role?
Insight comes in when you look at the data and then you create the story out of it.
Natasha Hillier introduces three key principles: assessment about today, prediction about tomorrow, and judgment about what will be relevant in the future.
With this framework and the data underpinning that, researchers can interpret and combine them into a strategy.
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