Choosing the idea that’s going to be a hit
Choosing the idea that’s going to be a hit
05 Apr 2022
0:00
|
0:00
PREVIEW
Join Streamly to watch the full video
Description
You might have 100 ideas to develop your business but how do you know which one will take off? Michele Sandoval, director of innovation at E&J Gallo Winery, offers her advice.
Table Of Contents
Assess whether the environment is favourable
"The definition of opportunity is really created from a favourable set of circumstances."
Sandoval discusses looking at idea opportunities through the lens of the consumer.
Is it a good fit for your company?
What is your vision? What is your mission? What is your value? Sandoval emphasises the need for your idea to serve the company's mission statement.
Evaluate how the idea might become reality
Sandoval refers to the Core, Adjacent, Transformational innovation model as a tool to help your idea become reality.
0
Your cart