Creating events that retain attendees in an evolving workforce
Creating events that retain attendees in an evolving workforce
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Description
As millennials and gen Z are becoming dominant in the workforce, their expectations and values are reshaping how events must engage with them.
Senior Vice President of Strategy at Freeman, Ken Holsinger, shares how events can be made to retain attendees while also attracting new ones.
Table Of Contents
The fundamentals of retaining attendees
Holsinger shares distinct strategies for attracting new attendees and retaining current ones.
Tailoring content for attendees
Holsinger highlights how events should be designed and communicated, especially as the next generation of audiences emerge.
Attendee behaviour myths
Holsinger questions common assumptions about Gen Z behaviour patterns.
Building loyalty with attendees
Holsinger discusses how loyalty is perceived by different generations and how to build loyalty with them.
Advice to retain attendees
Holsinger shares how to balance an event so that it retains attendees while also catering to a next generation audience.
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