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Culture change and innovation

Culture change and innovation

04 Nov 2021
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InspirationCulture
Mike HatrickMike HatrickGroup Director IP Strategy and Portfolio at Volvo Group

Mike is an experienced innovation manager with a vast background in product development, team leadership, cultural change and knowledge management. Currently, Mike is the Group Director of IP Strategy and Portfolio at Volvo Group where he brings together his own experiences as an engineer, innovator, and innovation enabler to help his colleagues to shape the future of transportation.

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Description

Common discussions around change tell you to "celebrate the failure". Mike Hatrick, Group Director of IP Strategy and Portfolio in Volvo Group agrees, but he underlines that he doesn't believe culture change is the right strategy. So what's the other option? Hatrick answers this question in an excerpt from our recent video 'Why corporate innovation fails'.

Table Of Contents
Introduction
"Drive the change", "Celebrate the failure" These mottos are relying on the fact that you could have enough time for the change. But what if you do not?
Culture change is not the right strategy
Culture change in an organization needs a lot of time and is not the right strategy according to Hatrick. Instead Hatrick makes the case of being pragmatic, understanding that you`ve got a limited period of time and not saying innovation is everyone`s job.
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