Even if they do not exist structurally, market research leaders must develop bridges between analytics and insights.
One of the keys guiding the market research insights community is pushing up to corporate portfolio-level strategy.
The importance of the insights that the market research sector has obtained has become much more appreciated after the pandemic. And prioritisation and recruiting incline more challenging in this period.
Empathy is a crucial factor to solve diversity challenges in market research where culture and community experts are required.
As artificial intelligence (AI) aids in the automation of various daily tasks, the strategic role of the insights community will become increasingly vital.