Description

How can you update the innovation process for Zoom? Product manager at ExxonMobil, Christopher Bailey, leads us through the tools you can use and the pitfalls to watch out for when you take an ideation session online.

Table Of Contents

Diverge & converge
Bailey explains diverge and converge and how they are common approaches for ideation exercises in the innovation community.
Unblocking
Brainwriting and exploring people's contexts are two techniques that are useful to use when individuals feel blocked creatively.
Voting & clearing house
When placing bets on different ideas, individuals must ensure they're voting with the same criteria that their sponsor is voting with.
Recombining
Recombining is at the more rigorous end of the convergence spectrum and it requires good tooling. The first step is to start with original ideas, unpack them into a set of value statements and how to questions, and utlimately, look at those two sets of data and ideate on recombined solutions.
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