Event Masters: Special case study from Cannes Lions International Festival of Creativity 2022

Event Masters: Special case study from Cannes Lions International Festival of Creativity 2022

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PREVIEW
David AdlerDavid AdlerChairman and Founder at BizBash

David Adler is Chairman & Founder of BizBash, author of the new book Harnessing Serendipity and a veteran media, publishing, PR, marketing, and event industry entrepreneur. Previously he was VP/Corporate Communications for the publishing firm, Macmillan, Inc. and the magazine publishing giant, PRIMEDIA. Following graduation from College, David founded the society magazine, Washington Dossier that was sold after 14 years of operation, and became the VP of Passion Branding/Cause Marketing for Cone Communications.

Bruce StarrBruce StarrCEO at BMF

At the age of nineteen, Bruce Starr started his experiential marketing career with a singular vision: to build a breakthrough offering for brands to tap into trends in popular culture and build authentic, lasting connections with relevant audiences. As a founding partner, Bruce plays an instrumental role as visionary and spotter of the next trends and tipping points to leverage on behalf of clients and colleagues, for his company and for the industry’s continued growth and health. His personal passion for global travel and cultural exploration drives the award-winning concepts and campaigns he and the BMF team generate, year after year.

Jessica ConnollyJessica ConnollyDirector of global events at Hubilo

A seasoned leader with a proven record in global event management and marketing, known for orchestrating multi-million-dollar events that generate significant business impact. Demonstrated proficiency in overseeing both physical and virtual events, coupled with management of intricate event marketing initiatives and high-value projects, highlights a robust skill set. Strong interpersonal and communication capabilities enable productive relationships with clients, vendors, and internal teams, consistently resulting in the delivery of exceptional event experiences. Dedication to driving business growth and achieving organizational objectives is complemented by recognition for expertise in effective marketing plan development and audience-focused event marketing campaigns.

Sophie AhmedSophie AhmedSVP market strategy at Hubilo
Description

In this special episode of Event Masters, filmed in Cannes, France, we explore the collaboration between experiential agency BMF, event tech giant Hubilo, and event media brand BizBash to produce The Hubilo Retreat at the 2022 Cannes Lions International Festival of Creativity. The three-day branded experience, held on a yacht, featured engaging conversations and fun surprises for attendees, such as an oversized game of Connect Four and Hubilo-branded espadrilles. Find out more about how the retreat was brought to life. This episode first featured on BizBash.

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