Jurgen Vandenbroucke, PhD is Managing Director at everyoneINVESTED (the wealth tech spin-off of KBC Group), expert general manager at KBC and former head of innovation at KBC Asset Management, Belgium. everyoneINVESTED specializes in consulting and tooling to build digital journeys that make investing easy, personal, valuable and reliable through an optimal balance of user convenience, business impact and regulatory compliance. Jurgen is also lecturer financial engineering at University of Antwerp, digital household finance at KU Leuven and financial securities at Ehsal Management School. He has published extensively in peer-reviewed journals such as Journal of Behavioral Finance and Journal of Banking and Finance.